This week we attended the Chip Shop Awards in London, these are not your conventional awards and celebrate creativity without boundaries.
The Chip Shop Awards have been running for a decade and are a chance to show case your most creative work, you know, the kind of work that clients would never have associated with their brand. The category names are as funny as the entries with awards for best use of plagiarism, best reject, best use of shocking copy, best work for a brand you haven’t a hope of winning and many many more equally amusing categories.
The awards are not your usual kind of sit down do, but have a BBQ van serving chips and burgers on arrivals, and was hosted in Ministry of Sound with comedy from Keith Farnan.
There were loads of fantastic entries but as a family company we can’t really show some of our favourites, especially from the bad taste category but here are a few 12a rated favourites of ours from the night.
2012 – Free Snowman
Chairman’s Award
Brand: Ikea
2012 – Girl on the Platform
People’s Choice Award
Brand: Match.com / Specsavers
Company: Limehouse LAB
Credited Individuals
Rick Dooley / Producer, Director Phil Cass / Creative Director Steve Lord / DOP Adam Nabarro-Steel / Sound Engineer Greg Brauns / Editor Haydn Astin / Production Runner Hollie Swain / Girl on the Platform Greg Brauns / Guy on the Platform Phil Cass / 2nd Girl on the Platform Ruth Hutchinson / V/O Artist
2012 – Stop Childhood Obesity
People’s Choice Award
Brand: Haribo, Pringles, KFC
Company: Creative Vein
2012 – webuyanybra
People’s Choice Award
Brand: webuyanybra.com
Company: IAS b2b Marketing
Credited Individuals
Concept: Chris Place, Matthew Webb, Directed/Shot/Cut: David Croucher, Georgina Done, Sound: Gordon O’Brien, Acting: Christina Place, Matilda Webb, Russella Suthers, Chris Graham.
Best Use of Regional Dialect
Brand: Wi-Fi
Company: nbdesigns
We had a fantastic night and congratulations to all involved, it has definitely given us added inspiration for our entries next year and if we take away anything from the winners it will be ‘don’t hold back’!
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